grance of green snails will intoxicate you for hundreds of miles. Since ancient times, countless literati and poets have written poems praising this tea. It is extremely well-known in the hearts of Chinese people. I like to read some miscellaneous books. It seems that in 1972, the Sino-US Joint Communiqué was published At that time, the Prime Minister specially invited Kissinger to taste Biluochun in Shanghai and Nanjing, and its reputation spread far and wide overseas, causing a shock. There are of course various factors for such a national brand to reach this point today, but in the end The main thing is that its production and sales model no longer meets the needs of today’s highly competitive society.”
Wen Liang interrupted him and said with a smile: “Teacher Fan, we don’t want to listen to your critical communication theory, as long as Just tell me a conclusion.”
Fan Bo was very aware of being a subordinate and did not feel embarrassed. He immediately corrected his attitude and said: “Okay! We have brands, technology, and tea. Source, the only thing that needs improvement is the idea! To put it simply, no matter how good the tea is, it is useless if it cannot be sold; no matter how famous the tea is, if it cannot be converted into profits, its popularity will be worthless.”
Fan Bo paused. Seeing that Wen Liang and An Baoqing were listening carefully, he continued: “What we have to do now is to try every means to expand sales channels. We must not only occupy the markets in Suhai and Jiangdong, but also sell tea to the capital. Go to Xichuan, sell to Lingnan, and in the long run, sell abroad!”
“Mr. Wen, I think the entry point you are looking for is”
“Wait a minute!”
Wen Liang found a pen from one side and held it in the palm of his hand. After writing the words, he handed it to Fan Bo and said, “Idle time is also idle, why not learn from the ancients and see if we have the same idea?”
An Baoqing and Ye Zhiwei naturally joined in the fun and applauded in unison. Fan Bo felt in his heart that Wen Liang’s move was too childish, but on the surface he still happily took over the pen.
The two of them opened their palms at the same time, and the word “culture” was written on them! Fan Bo clapped his legs and said with a smile: “Yes, it’s culture! If we want to open up sales, we have to use culture to set up a stage in Suhai and sing for Biluochun!”
In fact, Wen Liang had talked to An Baoqing about it shortly after he acquired Biluochun. There are suggestions to start with culture and invigorate the market, but it does not explain the specific operational measures, which feels a bit intrusive. Seeing that Fan Bo had accurately grasped the key points in a short period of time, he had to say that he was indeed outstanding, but what sounded in the ears of the security minister were two other words:
madness!
As the godfather of Qingzhou, few people dared to show their talents in front of him. Ye Zhiwei single-handedly helped him build today’s business scale, but he was always respectful and did not da